By Manoj Mone on 8 May 2012
Our IT industry is responsible for a significant environmental impact. Manoj Mone, Principal Solution Architect, KPIT Cummins, considers the ways we can turn this around.
Courtesy: Bert Kaufmann
‘Our main goal at Facebook is to help make the world more open and transparent. We believe that if we want to lead the world in this direction, then we must set an example by running our service in this way.’ - Mark Zuckerberg, Facebook Creator and Chief Executive
Let’s extend this statement from Mark Zuckerberg to an environmental consideration. It’s really important for technology giants to start thinking about their impact on the natural world. You might be under the impression that the IT Industry doesn’t exploit our environment nearly as much as other industries do. But think again! They all use coal to power the ‘cloud’ that stores our emails, photos, music, and videos. Yes, the very same coal that destroys our climate through mining pollution, and is a non-renewable resource.
I was shocked to read the latest report from Greenpeace titled ‘How Clean is Your Cloud?’
This disturbing assessment sets the context – ‘Giant data centres which store and send the terabytes of pictures, emails, songs and streaming videos we enjoy every day are now one of the fastest growing sources of new electricity demand in the world. Every day, tons of asthma-inducing, climate destroying coal pollution is thrown in the air to keep the Internet humming.’
Here’s how the tech world is hurting the environment –
However, there are some efforts worth mentioning –
What can we as individuals do?
So techies, next time you ‘like’ or share something online, do spare a thought for the coal you’re burning, and keep thinking about how we can keep our Earth green.
- By Blog Team
- By Renuka Krishna
- By Rajendra Sathe
- By Kailash Srinivasan
- By Blog Team